Floor Graphics NYC • Decals Printing NYC

What Are Floor Signs?

Floor Graphics are a form of real-life advertising that serve as landmark visual experiences for the public. They captivate viewers and foster a professional business image with a lasting first impression. Square footage for advertising space can be a costly commodity for in any location, and nowhere is that fact truer than in the New York-New Jersey Metropolitan Area. Floor graphics are durable signs that can be used in nearly any size, font, or image, with the only limit being your location size. You’ll find these signs on the floor of restaurants, at clothing outlets, movie theaters, gyms, malls, and anywhere that requires a sign with excellent durability and quality design, without the associated costs of refinishing a floor. Floor decals are easy to apply, clean, and remove when they are ready to be changed — whether for a rebranding campaign, seasonal rotation, or just replaced with a fresh one. Our customized floor decals have a seamless, permanent look that exudes a stylish, high-end appeal, whether in Manhattan or Queens, the Bronx or New Jersey.

What are the Benefits of Floor Advertising?

Floor signs offer immediate exposure that stimulates the senses and garners the loyalty of customers, guests, and employees. A floor is essentially a blank canvas that, with the right design, can provide an eye-catching promotional tool that begins to tell newcomers your story and shares your entrepreneurial vision with others. Plus, these floor decals do a great job of informing the public — whether it is about your special products and services, or even just as directional markers to different departments and rooms. Floor graphics have also been scientifically proven (more on that later) to grab customers’ attention and influence their purchasing decisions. Create a customized look for any office or sales space and effortlessly facilitate any marketing strategy, using vivid and industry specific floor graphics in your choice of colors, fonts and images. Since vinyl decals are both relatively inexpensive and long lasting, there really is no better way to cover an entire floor — or even a partial one — and create a friendly welcoming atmosphere that features your business’s own unique identifiers, than with vinyl floor graphics.

Installation Of Floor Graphics

At Signs NYC, we know that in order for your business to flourish, it needs to stand out from the pack. That’s why we offer original, in-house graphic design that makes every job a special order. We also know your location needs to always look professional and flawlessly decorated in a way that both instills brand confidence and asserts market dominance. It’s for that reason our entire painstaking manufacturing process takes place at our Brooklyn headquarters and our experienced team of professional installers are known throughout the Tri State Area and beyond for their expert skill, professionalism, diligence and courtesy. For over 30 years, we’ve controlled quality every step of the way in order to maximize both production value and customer satisfaction. We can put our heads together with you to create new graphics from scratch, carry out faithful reproductions of an existing logo, or mix and match for any number of combinations between the two. We keep you in mind, in order to create and install the types of floor graphics you want, and welcome any creative input at whatever level our clients would like to participate.

Why Floor Graphics Are Important in Indoor Signage?

Floor graphics have also been scientifically proven (more on that later) to grab customers’ attention and influence their purchasing decisions. Commercial psychologists have found that more than 70% of in-person purchasing decisions are made at or near the point of sale. A recent study on floor graphics by The Center for Advanced Retail & Technology, an international marketing research organization, found the following:

• Sales of products featured on floor graphics increased by 17.2%
• 11.2% of buyers were first time, “new” customers who had never purchased that product before.
• Shoppers walking in areas decorated with floor graphics were 280% more likely to stop and browse.

Another study undertaken by the Point of Purchase Advertising Institute published results stating that in retail spaces where floor graphics were placed in front of sales displays, customers were 64% more likely to stop and examine the products being presented.