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How to Understand Proper Sign Distance

There are many different types of signs. There are large signs, small signs, metal signs, plastic signs, and more. Signs are there to share a message with everyone that walks by, but depending on both the size of the sign that you choose and the distance you place the sign away from where it may be seen, you may quickly find that your message is not visible to your audience.

Proper sign distance is not determined by the size of the sign, but by the size of the lettering. Below, you'll find a chart that you can use to either:

  • See how far you can place your sign given the size of your sign lettering.

  • See what size sign lettering you need given the distance between the sign and audience.

Best Sign Lettering Size and Distance for Ideal Visibility

Letter Height (Inches) Distance For Best Impact (feet) Maximum Readable Distance (feet)
3" 30' 100'
4" 40' 150'
6" 60' 200'
8" 80' 350'
9" 90' 400'
10" 100' 450'
12" 120' 525'
15" 150' 630'
18" 180' 750'
24" 240' 1000'
30" 300' 1250'
36" 360' 1500'
42" 420' 1750'
48" 480' 2000'
54" 540' 2250'
60" 600'

2500'

Other Considerations: Colors and Fonts

In addition to sign distance and the size of your sign lettering, you also need to pay attention to other factors that may affect sign visibility. These include:

  • Font – The more unique your font, the harder it may be to see from a distance. Keep this in mind if you have decided to consider a more stylish font selection.
  • Design Elements – The more design elements that are involved, the "Busier" the sign can be. Multiple colors can have a distracting effect that may make it harder to see signs from far away.
  • Color Combination – Color combination is an often forgotten part of proper sign location and design. Some colors offer poor contrast, or can blend together in a way that can make it very difficult to view the sign from certain distances. Selecting the right color combination is critical for making sure that you're getting the right sign visibility.

Design a Sign that Maximizes Branding and Distance

At Signs NY, we are always happy to help you with sign consultations to determine if your sign is best for the visibility that you expect, and we have design services if you need someone to help you complete your final sign.

Understanding sign distance, visibility, and more is critical for making sure that your sign receives the maximum amount of attention and visibility. For more information about optimal sign distance and sign design, call us today at (718) 453-8300 or start filling out the form and we are happy to begin your order.

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Customer Reviews

spe1

Good service, beautiful sign, fast turnaround, fair price. Next time we need a sign, we know where we will go.

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Mike Slough Mike Slough

Mike Slough
5 out of 5

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Great service and products! I really like the quality of material they used for my office sign. I look forward to working with SIGNS NY in the future.

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Mila Lawrence
5 out of 5

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I ordered custom metal letter signs for my outlet. The thing I want that my exterior signage have to look stunning and prominent. The Signs NY professional team understands my quires and provides me the best sign for my business plus they provide the installation service as well in very affordable prices. They done their job beautifully I really appreciate their hard work. I will must contact them in future.

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