The first thing most customers notice is your sign. It pays to make sure your signs make a good impression. With a little magination combined with proven design methods SignsNy can help turn your ideas into a beautiful, high-impact signs that get results. Some of the most effective signs include:

Color and Design

• Ads and signs with photos have 300% greater recall than ads without photos?*
• Of all sign categories, full-color graphics have the highest impact**
• Borders helps focus your customers’ attention making it read 26% faster. Adding special information in a second color, increases your customers’ retention by 78%*
• A sign builds awareness in a low-cost,  multiple impressions format easily reinforcing your advertising messages as seen in other media.

Visiblity

• Your sign and its message should be visible from the typical viewing distance
• Your sign should stand out from its surroundings.

Readablity

• Don't have room for large enough letters? Use light-colored letters on a dark background. Contrast will make the lettering appear larger, making your sign easier to read even with smaller letters.
• Choosing a design that helps to distinguishes individual letters helps readability. 
• Draw your customers’ attention to your sign by changing its message, color, size or shape frequently.
• Choose the right combination of typestyles and spacing to will help your customers distinguish letters and words.

* Source: Pennsylvania College of Optometry.

** Based on a 3M® marketing study on visual merchandising.