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Channel Letters

Backlit Channel Letters NYC – Halo Effect Exposed Letter Signs in Brooklyn

When businesses are looking to get noticed, they are looking for some type of sign or display that is ideally visible both day and night, and is clearly easy to read from any distance. The best way to do this is with channel letters – backlit letters that are easily visible from any location, with clearly defined letters so that everyone sees you and your company. For the best backlit letters in New York City, contact Signs NY Today.

Benefits and Uses of Channel Letters

Nearly all major corporations use channel letters in some way, because channel letters – unlike many other types of signs – are the easiest to read from any distance, and provide backlit lighting so that your business name can be seen both during the day and at night.

Every letter can be customized with the right font or colors, so that it still represents the brand you’re trying to put forward. Yet compared to other large signs, channel letters also ensure that no matter the weather, lighting, or direction you see the sign, you can always make out the letters and words.

It’s because of the way these channel letters are able to capture attention that you’ll find companies use them for a variety of purposes:

  • Company Name – These signs are most commonly used as a way to advertise the store name. Most major companies use channel letters to craft signs that tell others where their store is located, and are especially useful if your store has become a well-known brand.
  • Company Services/Products – Many others use these signs to advertise their products, like “BAGELS,” “PHARMACY” or “PIZZA.” When your brand isn’t as well known or you are trying to compete for business from those that walk by, channel letters for your products or services can be a great way to capture people’s attention.

Types of Channel Letters Signs NY Offering

We have the lighted letters that get your business noticed, along with fast turnaround, excellent customer service, free estimates, and options that are sure to impress. Here are few types of channel letters;

Front Lit Channel Letters

Front lit channel letters are the most common type of channel letter. The light of these channel letters shines only on the front of the letter (hence the name) and provide lighted letters that are easily visible from a distance. 

Face-lit Channel Letters 

The term “Face Lit” channel letters is sometimes used interchangeably to “Front Lit” channel letters, but may also refer to a more open face design without side paneling. Both area easily visible at night, and often used in retail.  

Exposed Neon Channel Letter 

Neon is one of the brightest materials currently available for lighted letters in NYC. Exposed neon is where the letter itself is not only lit – but it is also outlined in a visible neon that creates extra brightness and 3D depth.

Plastic Formed Channel Letters 

Plastic formed channel letters are usually front lit, although not always. They are created out of molded plastic that tends to create a unique and 180 degree bright appearance that many store owners enjoy. 

Reverse-lit/Halo Effect letters 

Reverse lit channel letters, also known as halo effect channel letters, are very popular throughout New York City due to their 3D illuminated letter appearance. They are very bright, although slightly less visible than front lit letters, but they help create an ambiance that is very popular with bars, clubs, and professional services. 

Face and Back-lit letters 

Face and back halo lit channel letters utilize the strengths of both common types of signs. They are illuminated at the front, so that the words on the page are easily displayed, but also have lights on the back to give that halo and depth effect.

These are several of the most popular channel letters in NYC, with each type used by different organizations. With backlit, halo effects, neon, LED, UL Listed Components, and more, our company is dedicated to providing you with top tier sign support, and because we can also help you repair, service, install, or replace these signs, our company is your one stop source for all of your lighted letter needs.

Call Signs NY Today for More Information About Our Channel Letters

There are so many different types of signs out there that it helps to have a partner that you can use to decide on the sign design that is right for you. Let Signs NY be that partner, as we have years of experience creating custom signage for businesses of all shapes and sizes in New York City, and throughout the East Coast. 

Ask us about all of our channel setter services, including our ability to convert neon signs into LED, and our ability to help you get a permit. Call us today at (718)453-8300 to learn more about our channel letter services for Brooklyn, Manhattan, Queens, Staten Island, The Bronx, and all of NY and NJ.



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Thanks to these guys I have the nicest sign on my block. The work speaks for itself


ismail salemi ismail salemi

ismail salemi
5 out of 5


I called Signs for a last minute order (Saturday) for standing banner for an event I was flying out to attend. They had it delivered to me in Manhattan the next morning (Sunday morning). The quality was great and they very reasonable price. I was really appreciative of their responsiveness and will definitely do business with them again.


Josie Josie

5 out of 5


Their sales team and installation crew worked with us very closely for a last minute exhibit at the United Nations, and their product completely exceeded our expectations, not to mention that they were able to print more affordably and faster than competing vendors. The installation team was also very flexible with the demanding schedule allotted to set up our large-scale wall wraps and floor decal. I highly recommend this to anyone looking for beautiful prints done at a professional manner.


Steven Holloway Steven Holloway

Steven Holloway
5 out of 5